Athens theater is a re-design of a pre-existing website, but with my interest in branding. I took the project to another level. I decided to also give the company a rebranding while still reworking the user journey, site mapping and the overall design of the website.
Basic comps to show the websites functionality. While making sure to highlight clickable components within the website. I wanted to keep my design clean and simple while still being user friendly to my targeted audience.
box office branding
The branding that came after pinpointing Athens’ target audience while using a persona. With some knowledge of art history, I wanted to give Athens a classical and Hellenistic art period design, a look that dates back to ancient Greece, but still modern and relatable to the target audience.